Cubic zirconia and gemstone engagement ring sales have increased with the new generation of Millennials. The Millennials realize how the quality and value of synthetic diamonds, simulants like high quality cubic zirconia engagement rings and man made gemstone engagement rings make perfect sense in today’s economy. “Here at Ziamond, we have seen a significant sales increase by Millennial consumers for our cubic zirconia and man made gemstone engagement rings. Ziamond offers the perfect alternative to traditional diamond engagement rings because of the superb quality, value and ethical production of jewelry” says Mr. Scott Cummings, the General Manager at Ziamond.com.
Via cnbc.com Retail sales of diamonds are slowing globally as a younger generation of consumers appears to be less attached to traditional diamond jewelry than their parents and grandparents, according to industry analysts.
“Millennial consumers have distinctive preferences, which in many ways diverge from previous generations,” Bank of America Merrill Lynch analyst Ashley Wallace said in a research note this month. “They tend to be more value conscious, more concerned with sustainability and ethical production, and often value unique and individual products versus items that are standardized and mass-produced.”
And when they do marry, some consumers are opting for more gemstone engagement rings, such as sapphires, or fashion jewelry with lab-grown diamonds, according to industry analysts. Synthetic diamonds can cost 30 percent less than mined diamonds.
Millennials that are web savvy and are comfortable doing a lot of research before plunging a large amount down for an engagement ring, are finding new alternatives available to them. Companies like Ziamond Cubic Zirconia Jewelers provide high quality lab created cubic zirconia and man made gemstones that are comparable to the finest quality of diamonds available in nature. Many conventional grades of cubic zirconia carried by other retailers are cheaper, watered down versions, of the original Russian formula cubic zirconia. Ziamond utilizes the Russian formula of cubic zirconia which is the highest quality and hand cut and hand polished to exact diamond specifications.
The Russian form of cubic zirconia is more expensive and labor intensive to create when compared to conventional commercial grades of cubic zirconia. They are still considerably less expensive than naturally mined diamonds of the same quality. In addition, all Ziamond cubic zirconia simulated diamond and man made gemstone engagement rings are set in the same high quality mountings used to set diamonds. All mountings are made in solid 14k gold, 18k gold and luxurious platinum.
The brilliance and flawless clarity of Ziamond cubic zirconia and man made gemstones make them a desirable alternative to the traditional and expensive diamond engagement ring. When choosing a cubic zirconia or man made gemstone engagement ring instead of a traditional diamond engagement ring, function of the item should be the main concern. Young couples find themselves with a myriad of options available to them. They discuss their priorities and move forward based on their future plans. Some couples opt for a natural diamond engagement ring while many are selecting the simulated or lab created route, freeing up funds that they may use for other purposes. Down payment for a home, paying off student debt, traveling or just having additional money to create memorable experiences. Ziamond offers an engagement ring that will last a lifetime and function as if it were a more expensive high quality diamond version without the expense of a high cost diamond ring. Ziamond Cubic Zirconia Jewelers provides you flexibility and affordability for all your fine jewelry needs. For further assistance, please call us directly at 1-866-942-6663 or visit us via live chat and speak with a knowledgeable representative.